Dertwinkel-Kalt, Markus; Köster, Mats - 2017
newsvendor problem with loss aversion under ad hoc assumptions on the underlying reference point. We, instead, argue that the …-like behavior than loss aversion-based models. We conduct a novel experiment which allows us to clearly distinguish between the role … of loss aversion and salience, and find strong support for the latter. Thereby, we also add to the agenda of comparing …