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~person:"Deshmukh, Arun Kumar"
~person:"Wedel, Michel"
~subject:"Market research"
~subject:"Market segmentation"
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Deshmukh, Arun Kumar
Wedel, Michel
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Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Jaiswal, Deepak
;
Mohan, Ashutosh
;
Deshmukh, Arun Kumar
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014473137
Saved in:
2
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
3
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
4
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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