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~person:"Deshpande, Sameer"
~subject:"China"
~subject:"Konsumentenverhalten"
~subject:"Musikwirtschaft"
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China
Konsumentenverhalten
Musikwirtschaft
Consumer behaviour
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Film
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Globalisierung
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Deshpande, Sameer
Koschmann, Anthony
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Qian, Yi
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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