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~person:"Deshpande, Sameer"
~subject:"Marketingmanagement"
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The SAGE handbook of social marketing
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ECONIS (ZBW)
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Communications in social marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
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