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~person:"Deuskar, Sonali"
~subject:"United States"
~subject:"Werbewirkung"
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Deuskar, Sonali
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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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