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~person:"Dev, Chekitan S."
~subject:"Betriebliche Wertschöpfung"
~subject:"Beziehungsmarketing"
~subject:"Hotellerie"
~subject:"Lieferantenmanagement"
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Betriebliche Wertschöpfung
Beziehungsmarketing
Hotellerie
Lieferantenmanagement
Brand management
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
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Services marketing
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Dynamic multivariate panel model
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Dev, Chekitan S.
Grönroos, Christian
14
Vargo, Stephen L.
10
Lusch, Robert F.
9
Bruhn, Manfred
7
Stauss, Bernd
6
Bitner, Mary Jo
5
Rust, Roland T.
5
Schlieper, Thomas
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Schrand, Axel
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Gremler, Dwayne D.
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Helmig, Bernd
4
Huang, Ming-Hui
4
Kleinaltenkamp, Michael
4
Zeithaml, Valarie A.
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
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Adhikari, Atanu
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Alexander Joseph Ibnu Wibowo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
3
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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