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~person:"Dev, Chekitan S."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Brand management
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Service quality
3
Services marketing
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Beziehungsmarketing
2
Brand growth
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Dynamic multivariate panel model
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Hotellerie
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Return on Investment
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financial impact
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Dev, Chekitan S.
Bruhn, Manfred
20
Meffert, Heribert
17
Grönroos, Christian
13
Lusch, Robert F.
10
Vargo, Stephen L.
9
Hadwich, Karsten
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Zeithaml, Valarie A.
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Gremler, Dwayne D.
5
Moser, H. R.
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Boukis, Achilleas
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Edvardsson, Bo
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Huang, Ming-Hui
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Magnini, Vincent P.
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Oyewole, Philemon
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Woratschek, Herbert
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Akaka, Melissa Archpru
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Bateson, John E. G.
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Berry, Leonard L.
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Gummesson, Evert
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Gursoy, Dogan
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Gustafsson, Anders
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Harrington, Robert J.
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Harris, Lloyd C.
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Hoffman, K. Douglas
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Khan, Kalim
3
Kowalkowski, Christian
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Martin, Charles L.
3
McColl-Kennedy, Janet R.
3
Müller, Wolfgang
3
Ndubisi, Nelson Oly
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Panwar, Tapish
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Prentice, Catherine
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Roy, Sanjit
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
3
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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