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~person:"Dhar, Ravi"
~person:"Varble, Dale L."
~type_genre:"Glossar enthalten"
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Marketing management
Winer, Russell S.
;
Dhar, Ravi
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2011
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4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
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Principles of modern marketing
Husted, Stewart W.
;
Varble, Dale L.
;
Lowry, James R.
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1989
Persistent link: https://www.econbiz.de/10000758749
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