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~person:"Dholakia, Nikhilesh"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Consumer behaviour"
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Search: subject:"Marketingtheorie"
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Consumer behaviour
Marketingtheorie
65
Marketing theory
63
History of economic thought
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Ökonomische Ideengeschichte
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14
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Theory
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Dholakia, Nikhilesh
Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
Parsons, Elizabeth
4
Arnould, Eric J.
3
Bajde, Domen
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
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Agarwal, James
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Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
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Bearden, William O.
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Bettany, Shona
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Bode, Matthias
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Bradshaw, Alan
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Canniford, Robin
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Chelekis, Jessica
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Cluley, Robert
2
Dannewald, Till
2
Denegri-Knott, Janice
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Dholakia, Utpal M.
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Fader, Peter
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
European journal of marketing : EJM
1
The SAGE handbook of marketing theory
1
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ECONIS (ZBW)
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1
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
3
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
4
Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
5
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
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