//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dholakia, Nikhilesh"
~person:"Hauser, John R."
~person:"Homburg, Christian"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketingtheorie
42
Marketing theory
35
Marketing management
14
Marketingmanagement
14
Theorie
13
Theory
13
Marketing
12
History of economic thought
5
Strategic management
5
Strategisches Management
5
Ökonomische Ideengeschichte
5
Conjoint analysis
4
Conjoint-Analyse
4
Customer satisfaction
4
Kundenzufriedenheit
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Measurement
3
Messung
3
Relationship marketing
3
Verbraucherzufriedenheit
3
Bibliometrics
2
Bibliometrie
2
Economic liberalism
2
International marketing
2
Internationales Marketing
2
John D. Little
2
Paul E. Green
2
Wirtschaftsliberalismus
2
macromarketing
2
marketing theory
2
neoliberalism
2
Artificial intelligence
1
Aufsatzsammlung
1
Benchmarking
1
Beschwerdemanagement
1
Betriebswirtschaftslehre
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Dholakia, Nikhilesh
Hauser, John R.
Homburg, Christian
Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
Parsons, Elizabeth
4
Arnould, Eric J.
3
Bajde, Domen
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Agarwal, James
2
Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Bagozzi, Richard P.
2
Bearden, William O.
2
Bettany, Shona
2
Bode, Matthias
2
Bradshaw, Alan
2
Canniford, Robin
2
Chelekis, Jessica
2
Cluley, Robert
2
Dannewald, Till
2
Denegri-Knott, Janice
2
Dholakia, Utpal M.
2
Fader, Peter
2
Figueiredo, Bernardo
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The SAGE handbook of marketing theory
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Technology, consumers, and
marketing
theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
3
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->