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~person:"Dholakia, Nikhilesh"
~person:"Mardon, Rebecca"
~person:"Varman, Rohit"
~subject:"Technischer Fortschritt"
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Technischer Fortschritt
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The SAGE handbook of marketing theory
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Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
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