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~person:"Dholakia, Nikhilesh"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Marketingtheorie
12
Marketing theory
11
History of economic thought
4
Ökonomische Ideengeschichte
4
Theorie
3
Theory
3
Consumer behaviour
2
Economic liberalism
2
International marketing
2
Internationales Marketing
2
Wirtschaftsliberalismus
2
macromarketing
2
neoliberalism
2
Aufsatzsammlung
1
Critical Management Studies
1
Critical management studies
1
Criticism
1
Epistemology
1
Erkenntnistheorie
1
Foucault
1
Globalisierung
1
Globalization
1
Ideologie
1
Ideology
1
Information technology
1
Informationstechnik
1
Kingston <RI, 1983>
1
Kongress
1
Kritik
1
Marketization
1
Neue politische Ökonomie
1
Public choice
1
Technischer Fortschritt
1
Technological change
1
USA
1
United States
1
Welt
1
World
1
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English
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Dholakia, Nikhilesh
Kotler, Philip
28
Tadajewski, Mark
21
Keller, Kevin Lane
15
Kuß, Alfred
15
Maclaran, Pauline
11
Sheth, Jagdish N.
11
Freiling, Jörg
10
Kollmann, Tobias
10
Pepels, Werner
10
Armstrong, Gary
9
Layton, Roger A.
9
Hair, Joseph F.
8
Kleinaltenkamp, Michael
8
Zaltman, Gerald
7
Belk, Russell W.
6
Blythe, Jim
6
Bruhn, Manfred
6
Hunt, Shelby D.
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Varadarajan, Rajan
6
Wierenga, Berend
6
Bänsch, Axel
5
Deseniss, Alexander
5
Foxall, Gordon R.
5
Homburg, Christian
5
Hörschgen, Hans
5
Jaworski, Bernard J.
5
Jones, D. G. Brian
5
Malhotra, Naresh K.
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Saren, Michael
5
Shaw, Eric H.
5
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Research in marketing / Supplement
1
Research in marketing / Supplement : an annual compilation of research
1
The SAGE handbook of marketing theory
1
Source
All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
2
Technology, consumers, and
marketing
theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
3
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
4
Changing the course of marketing : alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
5
Choice and choicelessness in the paradigm of marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
6
Changing the course of marketing : alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004059945
Saved in:
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