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~person:"Dholakia, Nikhilesh"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Konsumentenverhalten
Theory
Marketingtheorie
12
Marketing theory
11
History of economic thought
4
Marketing
4
Ökonomische Ideengeschichte
4
Theorie
3
Consumer behaviour
2
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2
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2
Internationales Marketing
2
Wirtschaftsliberalismus
2
macromarketing
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neoliberalism
2
Aufsatzsammlung
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Critical Management Studies
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Erkenntnistheorie
1
Foucault
1
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1
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1
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1
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Kingston <RI, 1983>
1
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Dholakia, Nikhilesh
Tadajewski, Mark
16
Kotler, Philip
13
Kleinaltenkamp, Michael
12
Malhotra, Naresh K.
12
Maclaran, Pauline
10
Keller, Kevin Lane
9
Kuß, Alfred
9
Pepels, Werner
9
Albers, Sönke
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Homburg, Christian
8
Gierl, Heribert
7
Hair, Joseph F.
7
Krohmer, Harley
7
Meffert, Heribert
7
Backhaus, Klaus
6
Bagozzi, Richard P.
6
Bultez, Alain V.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Parsons, Elizabeth
6
Vargo, Stephen L.
6
Wierenga, Berend
6
Bode, Matthias
5
Foxall, Gordon R.
5
Franses, Philip Hans
5
Hansen, Ursula
5
Hruschka, Harald
5
Hörschgen, Hans
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Kaas, Klaus Peter
5
Mullins, John W.
5
Olbrich, Rainer
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Roth, Stefan
5
Sander, Matthias
5
Saren, Michael
5
Walker, Orville C.
5
Aaker, Jennifer
4
Belk, Russell W.
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Expanding disciplinary space : on the potential of critical marketing
1
Journal of marketing management : MM
1
The SAGE handbook of marketing theory
1
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1
Marketing
theory
: breaking the siege of incrementalism ; commentary
Dholakia, Nikhilesh
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 187-191)
.
2013
Persistent link: https://www.econbiz.de/10010199647
Saved in:
2
Technology, consumers, and
marketing
theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
3
Marketing
theory
: breaking the siege of incrementalism
Dholakia, Nikhilesh
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
Saved in:
4
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
5
Choice and choicelessness in the paradigm of marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
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