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~person:"Dholakia, Nikhilesh"
~subject:"Konsumentenverhalten"
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Marketingtheorie
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Marketing theory
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Dholakia, Nikhilesh
Tadajewski, Mark
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Cova, Bernard
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
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Technology, consumers, and
marketing
theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
Saved in:
2
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
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