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~person:"Diamantopoulos, Adamantios"
~person:"Javalgi, Rajshekhar G."
~person:"Sinkovics, Rudolf R."
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Search: subject_exact:"Globales Marketing"
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International marketing
44
Internationales Marketing
44
Consumer behaviour
14
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12
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12
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10
Markenimage
10
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Diamantopoulos, Adamantios
Javalgi, Rajshekhar G.
Sinkovics, Rudolf R.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
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11
Julian, Craig C.
11
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Journal of business research : JBR
9
Journal of international marketing
6
International business review : the official journal of the European International Business Academy
3
International marketing review
3
Advances in international marketing
2
New world marketing
2
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1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Handbook of strategic e-business management
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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Measurement and research methods in international marketing
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New challenges to international marketing
1
Research paper series / Aston Business School Research Institute
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The impact of theory on representations of the consumer and the marketing organisation
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
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ECONIS (ZBW)
44
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1
International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
29
(
2020
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012175495
Saved in:
2
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.
;
Russell, La Toya M.
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
Saved in:
8
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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