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~person:"Diamantopoulos, Adamantios"
~person:"King, Ceridwyn"
~subject:"Brand image"
~type:"article"
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Brand image
Brand management
42
Markenführung
42
Markenimage
32
Consumer behaviour
29
Konsumentenverhalten
29
Brand
19
Markenartikel
19
International marketing
11
Internationales Marketing
11
Beziehungsmarketing
10
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10
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8
Work behaviour
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Customer satisfaction
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Employee retention
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Global brands
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Internal brand management
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Kundenzufriedenheit
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Markentreue
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Mitarbeiterbindung
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Perceived brand globalness
3
Rules of origin
3
Service quality
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Ursprungsregeln
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internal brand management
3
Advertising effects
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Airline
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Diamantopoulos, Adamantios
King, Ceridwyn
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
23
Keller, Kevin Lane
21
Bang, Nguyen
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
14
Khan, Imran
14
Bruhn, Manfred
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Christodoulides, George
12
De Chernatony, Leslie
12
Grohmann, Bianca
12
Park, C. Whan
12
Veloutsou, Cleopatra
12
Esch, Franz-Rudolf
11
Fetscherin, Marc
11
Gupta, Suraksha
11
MacInnis, Deborah J.
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Sattler, Henrik
11
Sreejesh, S.
11
Valette-Florence, Pierre
11
Šerić, Maja
11
Dens, Nathalie
10
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
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Journal of business research : JBR
7
Journal of international marketing
5
International journal of hospitality management
3
European journal of marketing : EJM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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Services marketing quarterly
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The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
32
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
8
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
9
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
10
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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