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~person:"Diamantopoulos, Adamantios"
~person:"Rahman, Zillur"
~subject:"Markenartikel"
~subject:"Success factor"
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Markenartikel
Success factor
Brand management
44
Markenführung
44
Brand image
33
Markenimage
33
Consumer behaviour
31
Konsumentenverhalten
31
Brand
24
Beziehungsmarketing
12
Relationship marketing
12
International marketing
11
Internationales Marketing
11
Internet marketing
7
Online-Marketing
7
Brand experience
6
Designation of origin
6
Herkunftsbezeichnung
6
Bibliometrics
5
Bibliometrie
5
Brand loyalty
5
Social Web
5
Social web
5
Customer integration
4
Customer satisfaction
4
Gender
4
Geschlecht
4
Kundenintegration
4
Kundenzufriedenheit
4
Markentreue
4
Global brands
3
Hotel industry
3
Hotellerie
3
Literature review
3
Perceived brand globalness
3
Rules of origin
3
Ursprungsregeln
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Brand identification
2
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18
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1
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Article
23
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23
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23
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English
23
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Diamantopoulos, Adamantios
Rahman, Zillur
Baumgarth, Carsten
28
Keller, Kevin Lane
25
Burmann, Christoph
22
De Chernatony, Leslie
22
Phau, Ian
21
Fournier, Susan
20
Bruhn, Manfred
19
Esch, Franz-Rudolf
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Huber, Frank
15
Sattler, Henrik
15
Schmidt, Holger J.
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Völckner, Franziska
13
Guzman, Francisco
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sharp, Byron
12
Ko, Eunju
11
Trinh, Giang
11
Bauer, Hans H.
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Meffert, Heribert
10
Merrilees, Bill
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Ahlert, Dieter
9
Foroudi, Pantea
9
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Journal of business research : JBR
5
Journal of international marketing
4
The journal of product & brand management
3
British journal of management
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The marketing review
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ECONIS (ZBW)
23
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
5
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
6
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
7
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
10
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
1
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