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~person:"Diamantopoulos, Adamantios"
~person:"Walsh, Gianfranco"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
55
Brand management
32
Markenführung
32
Beziehungsmarketing
30
Relationship marketing
30
Brand image
25
International marketing
25
Markenimage
25
Deutschland
20
Germany
20
Marketing
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18
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18
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Markenartikel
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Marketingmanagement
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Marketing theory
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Corporate reputation
8
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8
Firmenimage
8
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8
Dienstleistungsqualität
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Electronic Commerce
7
Service quality
7
Viral marketing
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Virales Marketing
7
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Diamantopoulos, Adamantios
Walsh, Gianfranco
Han, Heesup
70
Mattila, Anna S.
50
Swoboda, Bernhard
49
Loureiro, Sandra Maria Correia
47
Wiedmann, Klaus-Peter
47
Herrmann, Andreas
46
Huber, Frank
46
Phau, Ian
42
Bauer, Hans H.
41
Czinkota, Michael R.
41
Verhoef, Peter C.
41
Kumar, V.
39
Gierl, Heribert
38
Hollebeek, Linda D.
38
Bang, Nguyen
37
Homburg, Christian
37
Kotabe, Masaaki
37
Schramm-Klein, Hanna
37
Vrontis, Demetris
37
Grewal, Dhruv
36
Ko, Eunju
35
Melewar, T. C.
34
Pelsmacker, Patrick de
34
Sheth, Jagdish N.
34
Usman, Osly
34
Dwivedi, Yogesh Kumar
33
Meffert, Heribert
33
Rajagopal
33
Bagozzi, Richard P.
32
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Sander, Matthias
29
Douglas, Susan P.
28
Romaniuk, Jenni
28
Laroche, Michel
27
Sarkar, Abhigyan
27
Steenkamp, Jan-Benedict E. M.
27
Balaji, M. S.
26
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Journal of business research : JBR
12
Journal of international marketing
10
Marketing : ZFP ; journal of research and management
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of service research : JSR
3
European journal of marketing : EJM
2
European management journal
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Academy of Management journal : AMJ
1
British journal of management
1
Electronic markets : the international journal on networked business
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Measurement and research methods in international marketing
1
Psychology & marketing
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
65
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
7
Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina
;
Selasinsky, Maren von
; …
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
Saved in:
8
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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