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~person:"Diamantopoulos, Adamantios"
~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
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Diamantopoulos, Adamantios
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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