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~person:"Diehl, Sandra"
~person:"Rauschnabel, Philipp A."
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Virtual reality
13
Virtuelle Realität
13
Consumer behaviour
7
augmented reality
5
Innovation adoption
4
Innovationsakzeptanz
4
Online retailing
4
Online-Handel
4
Brand
3
Brand management
3
Deutschland
3
Germany
3
Ladengestaltung
3
Markenartikel
3
Markenführung
3
Store design
3
Advertising effects
2
Innovation diffusion
2
Innovationsdiffusion
2
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Mixed reality
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Werbewirkung
2
marketing
2
AR
1
AR marketing
1
ARSG
1
Augmented Reality Marketing
1
Augmented reality
1
Behaviour
1
Benefits
1
Beziehungsmarketing
1
Brand Management
1
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Diehl, Sandra
Rauschnabel, Philipp A.
Flavián Blanco, Carlos
6
Ruyter, Ko de
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wood, Natalie T.
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
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Psychology & marketing
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Electronic retailing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
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ECONIS (ZBW)
7
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
Saved in:
6
Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001632765
Saved in:
7
Verhaltenswirksame virtuelle Ladengestaltung
Diehl, Sandra
-
2000
Persistent link: https://www.econbiz.de/10001576787
Saved in:
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