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~person:"Diehl, Sandra"
~person:"Scribner, Lisa L."
~subject:"Comparison"
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Comparison
Print advertising
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Diehl, Sandra
Scribner, Lisa L.
Angelucci, Charles
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Journal of global business : JGB ; journal of the Association for Global Business
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
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2
Analysis of information content in United States and Korean magazine advertising
Weun, Seungoog
;
Hunt, James B.
;
Scribner, Lisa L.
- In:
Journal of global business : JGB ; journal of the …
15
(
2004
)
28
,
pp. 63-71
Persistent link: https://www.econbiz.de/10002026116
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