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~person:"Diehl, Sandra"
~subject:"International marketing"
~type_genre:"Book section"
~type_genre:"Ratgeber"
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International advertising and communication : current insights and empirical findings
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The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
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