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~person:"Dietrich, Martin"
~person:"Kotler, Philip"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
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Markenführung
Nonprofit marketing
Nonprofit-Marketing
14
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Marketing
6
Nonprofit organization
4
Nonprofit-Organisation
4
Dienstleistungsqualität
3
Hospital
3
Krankenhaus
3
Nonprofit management control
3
Nonprofit-Controlling
3
Service quality
3
Strategic management
3
Strategisches Management
3
Church
2
Information behaviour
2
Informationsverhalten
2
Kirche
2
Marketing theory
2
Marketingtheorie
2
Museum
2
Nonprofit management
2
Nonprofit-Management
2
Public relations
2
Qualitätsmanagement
2
USA
2
United States
2
Öffentlichkeitsarbeit
2
Arts
1
Beziehungsmarketing
1
Capacity utilization
1
Competition
1
Cultural sector
1
Dienstleistung
1
Economic effectiveness
1
Estimation
1
Firm performance
1
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8
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6
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4
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2
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English
9
German
5
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Dietrich, Martin
Kotler, Philip
Klein, Armin
15
Helmig, Bernd
10
Sargeant, Adrian
10
Wymer, Walter
10
Boenigk, Silke
7
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Bennett, Roger
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
4
Chapleo, Chris
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
Urselmann, Michael
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Fritsch, Nina
3
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Marketing : ZFP ; journal of research and management
1
Nonprofit marketing : sectoral applications
1
Public and nonprofit marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
14
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1
Market orientation, performance and competition in the German museum industry
Dietrich, Martin
- In:
Public and nonprofit marketing
,
(pp. 22-43)
.
2009
Persistent link: https://www.econbiz.de/10003865285
Saved in:
2
Public and
nonprofit
marketing
Tscheulin, Dieter K.
(
ed.
);
Dietrich, Martin
(
contributor
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003856559
Saved in:
3
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
4
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
5
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
6
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
;
Kotler, Wendy I.
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003685331
Saved in:
7
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
8
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
9
Qualität, Wirtschaftlichkeit und Erfolg von Krankenhäusern : Analyse der Relevanz marktorientierter Ansätze im Krankenhausmanagement
Dietrich, Martin
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002524735
Saved in:
10
Qualitätsinformationen von Krankenhäusern : eine Untersuchung ihrer Relevanz und Anforderungen aus Patientensicht
Dietrich, Martin
;
Grapp, Oliver
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
28
(
2005
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003081658
Saved in:
1
2
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