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~person:"Dietrich, Timo"
~person:"Eagle, Lynne C."
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Search: subject:"Social marketing"
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Social marketing
25
Social Marketing
23
Market segmentation
6
Marktsegmentierung
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social marketing
5
Gesundheitsvorsorge
4
Marketing
4
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4
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Dietrich, Timo
Eagle, Lynne C.
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
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Segmentation in social marketing : process, methods and application
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Contemporary issues in social marketing
2
Journal of social marketing : JSOCM
2
Always learning
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Health marketing quarterly
1
International journal of market research
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
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1
Stakeholder involvement in social marketing : challenges and approaches to engagement
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ECONIS (ZBW)
28
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1
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
2
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
3
Co-creating and evaluating
social
marketing
programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
4
Integrating theory in co-design : an abductive approach
Hurley, Erin
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10012668404
Saved in:
5
Relevance of
social
marketing
in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
6
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
7
Challenges in conducting
social
marketing
-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
Saved in:
8
Broadening cultural horizons in
social
marketing
: comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
9
Ethical dimensions of
social
marketing
and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
10
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
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