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~person:"Diller, Hermann"
~subject:"Automation"
~subject:"Kundenwert"
~type_genre:"Working Paper"
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Automatisierung von Kundenmanagementprozessen : empirische Ergebnisse zum aktuellen Stand der Automatisierung am Beispiel der Dienstleistungsbranche
Diller, Hermann
;
Oswald, Christian
-
2007
Persistent link: https://www.econbiz.de/10003849313
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