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~person:"Dinkel, Michael"
~person:"Koslow, Scott"
~source:"econis"
~subject:"Advertising planning"
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Advertising planning
Advertising industry
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Dinkel, Michael
Koslow, Scott
King, Stephen
9
Jugenheimer, Donald W.
3
Kelley, Larry D.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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ECONIS (ZBW)
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The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
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2
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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