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~person:"Dinsmore, John"
~person:"Lehmann, Markus A."
~subject:"Theory"
~type_genre:"Article in journal"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect
Wright, Scott A.
;
Hernandez, José Mauro da Costa
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10009747170
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Verpackungswahl und Netzwerkexternalitäten : zur Effizienz von Verpackungsabgaben und DSD-Gebühren
Lehmann, Markus A.
- In:
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; …
19
(
1996
)
2
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001200795
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