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~person:"Divine, Richard L."
~person:"Herrmann, Andreas"
~subject:"Präferenztheorie"
~subject:"Schätzung"
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Präferenztheorie
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Conjoint analysis
27
Conjoint-Analyse
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Theorie
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20
Market research
11
Marktforschung
11
Conjoint Measurement
7
Statistical test
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History of economic thought
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Kundenbindungsprogramm
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Loyalty program
2
Preismanagement
2
Pricing strategy
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Product management
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Produktmanagement
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discount
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local coupons
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Ökonomische Ideengeschichte
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Auction
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Aufsatzsammlung
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Divine, Richard L.
Herrmann, Andreas
Huber, Frank
8
Helm, Roland
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Steiner, Michael
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Imami, Drini
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Schmidt-Gallas, Dirk
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Conjoint measurement : methods and applications
2
Journal of promotion management : JPM
2
Conjoint measurement : methods and applications ; with 91 tables
1
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ECONIS (ZBW)
5
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
Saved in:
3
Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas
;
Schmidt-Gallas, Dirk
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 305-329)
.
2003
Persistent link: https://www.econbiz.de/10001998020
Saved in:
4
Adaptive conjoint analysis : understanding the methodology and assessing reliability and validity
Herrmann, Andreas
;
Schmidt-Gallas, Dirk
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 279-304)
.
2001
Persistent link: https://www.econbiz.de/10001690271
Saved in:
5
Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas
;
Schmidt-Gallas, Dirk
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 253-277)
.
1999
Persistent link: https://www.econbiz.de/10001444711
Saved in:
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