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~person:"Doctoroff, Tom"
~subject:"China"
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China
Consumer behaviour
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International marketing
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Interkulturelles Management
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Doctoroff, Tom
Checchinato, Francesca
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Tank, Andreas
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Vescovi, Tiziano
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Alon, Ilan
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Bell, Sandra
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Hu, Lala
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Laroche, Michel
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Wang, Yonggui
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Wu, Jie
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Zhou, Nan
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Aashish, Kumar
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Ambaye, Michele
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Bertoli, Giuseppe
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Bodenstein-Köppl, Birgit
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Bohnet, Armin
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Breitschuh, Jürgen
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Chao, Mike Chen-Ho
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Farley, John U.
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Fetscherin, Marc
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Gorostidi-Martinez, Haritz
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Grub, Phillip D.
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He, Xinming
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Horn, Sierk
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ECONIS (ZBW)
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What Chinese want : culture, communism, and China's modern consumer
Doctoroff, Tom
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2012
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1. ed.
Persistent link: https://www.econbiz.de/10009558632
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Billions : selling to the new Chinese consumer
Doctoroff, Tom
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2005
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1. publ.
Persistent link: https://www.econbiz.de/10002956696
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