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~person:"Dogruel, Leyla"
~subject:"United States"
~subject:"Virales Marketing"
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Virales Marketing
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Dogruel, Leyla
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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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