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~person:"Doherty, Anne Marie"
~person:"Zentes, Joachim"
~subject:"Außenhandel"
~subject:"Strategisches Management"
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Doherty, Anne Marie
Zentes, Joachim
Meissner, Hans Günther
7
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4
Ronkainen, Ilkka A.
4
Yip, George S.
4
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Mohammad Falahat
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
2
International
marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
3
Außenhandel : Marketingstrategien und Managementkonzepte
Zentes, Joachim
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002003536
Saved in:
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
5
Strategisches Euro-Management
Scholz, Christian
(
contributor
);
Zentes, Joachim
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000973587
Saved in:
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