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~person:"Dolen, Willemijn M. van"
~person:"Dwivedi, Yogesh Kumar"
~person:"Michelis, Daniel"
~subject:"Consumer behaviour"
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Consumer behaviour
Social Web
49
Social web
49
Online-Marketing
25
Internet marketing
24
Konsumentenverhalten
22
Beziehungsmarketing
11
Relationship marketing
11
Electronic Commerce
10
Online retailing
10
Online-Handel
10
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8
Viral marketing
8
Virales Marketing
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Social media
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Web 2.0-Technologien
6
Experiment
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Interaktive Medien
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Brand image
4
Brand management
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Interactive media
4
Markenführung
4
Markenimage
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Marketing management
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Mobile marketing
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Werbewirkung
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social media
4
Advertising
3
Bibliometrics
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COVID-19
3
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3
Corporate reputation
3
Customer engagement
3
Customer integration
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18
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4
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18
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1
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1
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English
22
Author
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Dolen, Willemijn M. van
Dwivedi, Yogesh Kumar
Michelis, Daniel
Filieri, Raffaele
17
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Hollebeek, Linda D.
11
Rita, Paulo
11
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Seo, Yuri
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Chiou, Lesley
7
Conduit, Jodie
7
Dellaert, Benedict G. C.
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Michaelidou, Nina
7
Pantano, Eleonora
7
Rana, Nripendra P.
7
Rishi, Bikramjit
7
Schweidel, David A.
7
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Springer International Publishing
1
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Journal of retailing and consumer services
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of business research : JBR
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
22
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1
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10
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22
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date (oldest first)
1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
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