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~person:"Domegan, Christine"
~person:"French, Jeff"
~person:"Kotler, Philip"
~type_genre:"Aufsatz im Buch"
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Social Marketing
11
Social marketing
11
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2
Sozialpolitik
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1
Behavioral economics
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
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Domegan, Christine
French, Jeff
Kotler, Philip
Brennan, Linda
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Nguyen, Dang
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Parker, Lukas
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Aleti, Torgeir
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The SAGE handbook of social marketing
3
Contemporary issues in social marketing
2
Macro-social marketing insights : systems thinking for wicked problems
2
Nonprofit marketing : sectoral applications
1
Segmentation in social marketing : process, methods and application
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
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ECONIS (ZBW)
11
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1
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland
Domegan, Christine
;
McHugh, Patricia
;
Brychkov, Dmitry
; …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 108-131)
.
2021
Persistent link: https://www.econbiz.de/10012419636
Saved in:
2
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
3
Social
marketing
's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
4
The importance of segmentation in
social
marketing
strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
5
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
6
From the periphery to the core : embedding
social
marketing
in the strategic DNA of all social programmes
French, Jeff
- In:
Contemporary issues in social marketing
,
(pp. 6-20)
.
2013
Persistent link: https://www.econbiz.de/10011431898
Saved in:
7
From reductionism to holism : how
social
marketing
captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
8
Business as unusual : the contribution of
social
marketing
to government policymaking and strategy development
French, Jeff
- In:
The SAGE handbook of social marketing
,
(pp. 359-374)
.
2011
Persistent link: https://www.econbiz.de/10009380543
Saved in:
9
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
10
Relationship marketing and
social
marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
Saved in:
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