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~person:"Domegan, Christine"
~person:"Gordon, Ross"
~person:"Kotler, Philip"
~type_genre:"Aufsatz im Buch"
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Social Marketing
9
Social marketing
9
Marketing theory
2
Marketingtheorie
2
Behavioral economics
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
EU countries
1
EU-Staaten
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Intelligence
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1
Irland
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Kommunale Verkehrspolitik
1
Marketing management
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Marketingmanagement
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New product development
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Produktentwicklung
1
Relationship marketing
1
Stakeholder
1
Theorie
1
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1
USA
1
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Aufsatz im Buch
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9
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Domegan, Christine
Gordon, Ross
Kotler, Philip
Brennan, Linda
13
Nguyen, Dang
10
Parker, Lukas
10
Aleti, Torgeir
9
Binney, Wayne
9
Rundle-Thiele, Sharyn
9
Kubacki, Krzysztof
7
Dietrich, Timo
6
Hastings, Gerard
6
Eagle, Lynne C.
5
French, Jeff
4
McHugh, Patricia
4
Previte, Josephine
4
Szablewska, Natalia
4
Andreasen, Alan R.
3
Beachcroft-Shaw, Harry
3
Deshpande, Sameer
3
Ellis, Debbie
3
Lee, Nancy R.
3
McDermott, Laura
3
McDermott, Robert J.
3
Carins, Julia
2
Dahl, Stephan
2
Dholakia, Ruby R.
2
Fry, Marie-Louise
2
Kim, Jeawon
2
Knox, Kathy
2
Lavack, Anne M.
2
Lefebvre, R. Craig
2
Low, David R.
2
McCarthy, Breda
2
Nufer, Gerd
2
Pang, Bo
2
Parkinson, Joy
2
Peattie, Kenneth J.
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Peattie, Sue
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The SAGE handbook of social marketing
2
Contemporary issues in social marketing
1
Critical marketing : defining the field
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nonprofit marketing : sectoral applications
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The Routledge companion to nonprofit marketing
1
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ECONIS (ZBW)
9
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1
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland
Domegan, Christine
;
McHugh, Patricia
;
Brychkov, Dmitry
; …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 108-131)
.
2021
Persistent link: https://www.econbiz.de/10012419636
Saved in:
2
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
3
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
4
From reductionism to holism : how
social
marketing
captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
5
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
6
Relationship marketing and
social
marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
Saved in:
7
Social
marketing
: an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
8
Critical issues in
social
marketing
: a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
9
The critical role of
social
marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
Saved in:
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