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~person:"Domegan, Christine"
~person:"Kotler, Philip"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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The SAGE handbook of social marketing
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Relationship marketing and
social
marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
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