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~person:"Domegan, Christine"
~person:"Kotler, Philip"
~subject:"Value creation"
~type_genre:"Aufsatz im Buch"
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Macro-social marketing insights : systems thinking for wicked problems
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Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
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