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~person:"Donlan, Leah"
~person:"Furchheim, Pia"
~person:"Lee, Jin-soo"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Search: subject_exact:"Conference sector"
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Konsumentenverhalten
Relationship marketing
Event sector
6
Veranstaltungswirtschaft
6
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Estimation
2
Markenführung
2
Schätzung
2
Structural equation model
2
Strukturgleichungsmodell
2
Tourism industry
2
Tourismuswirtschaft
2
Value creation
2
Brand image
1
Deutschland
1
Dienstleistungsqualität
1
Event marketing
1
Event-Marketing
1
Exhibition
1
Germany
1
MICE
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Scale development
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
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Social network
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Soziales Netzwerk
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Tourism marketing
1
Tourismusmarketing
1
Value proposition
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Donlan, Leah
Furchheim, Pia
Lee, Jin-soo
Holzner, Anna
3
Kirchgeorg, Manfred
3
Dornscheidt, Werner M.
2
Fu, Xiaoxiao
2
Pandza, Irena
2
Stoeck, Norbert
2
Sundbo, Jon
2
Sørensen, Flemming
2
Vignali, Claudio
2
Alias, Zauyani Zainal Mohamed
1
Back, Ki-Joon
1
Back, Ki-joon
1
Bettis-Outland, Harriette
1
Bhalla, Neelesh
1
Burkard, Tina
1
Chen, Yu
1
Choe, Yeongbae
1
Chun, Chang-Suk
1
Crowther, Philip
1
Damkjaer, Britt
1
Dietrich, Chenhao
1
Dong, Ping
1
Drengner, Jan
1
Ermer, Beatrice
1
Fleck, Roland
1
Geigenmüller, Anja
1
Gödde, Elisabeth
1
Hartland, Trevor
1
Jahn, Steffen
1
Jin, Wenmin
1
Joo, Young Min
1
Kay, Carl
1
Kim, Dae-Kwan
1
Kim, Miyoung
1
Koers, Martin
1
Kruger, Martinette
1
Landwehr, Rainer
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : MM
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Customer Engagement-Praktiken auf Social Networking-Plattformen und deren Bedeutung für die Kundenintegration
Drengner, Jan
;
Jahn, Steffen
;
Furchheim, Pia
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 217-238)
.
2013
Persistent link: https://www.econbiz.de/10009756231
Saved in:
2
Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip
;
Donlan, Leah
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
Saved in:
3
An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
Saved in:
4
Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
Saved in:
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