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~person:"Donnevert, Tobias"
~subject:"Brand management"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
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