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~person:"Donvito, Raffaele"
~type_genre:"Article in journal"
~type_genre:"Bildband"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
6
Luxusgüter
6
Consumer behaviour
5
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Brand image
3
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3
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luxury
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Donvito, Raffaele
Phau, Ian
26
Ko, Eunju
25
Kapferer, Jean-Noël
18
Valette-Florence, Pierre
17
Jain, Sheetal
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Seo, Yuri
14
Wiedmann, Klaus-Peter
14
Septianto, Felix
12
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10
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10
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9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Atwal, Glyn
8
Choi, Tsan-Ming
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Guido, Gianluigi
8
Hennigs, Nadine
8
Jain, Varsha
8
Pitt, Leyland F.
8
Thaichon, Park
8
Aiello, Gaetano
7
Brun, Alessandro
7
Cervellon, Marie-Cécile
7
Chen, Annie Huiling
7
Dion, Delphine
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Donzé, Pierre-Yves
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Godey, Bruno
7
Klarmann, Christiane
7
Klaus, Philipp
7
Shen, Bin
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Shimul, Anwar Sadat
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Eastman, Jacqueline Kilsheimer
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Journal of business research : JBR
3
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
5
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
6
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
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