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~person:"Dosquet, Frédéric"
~person:"Hameed, Irfan"
~subject:"Social web"
~subject:"Sponsorship"
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Dosquet, Frédéric
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International journal of consumer studies
2
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ECONIS (ZBW)
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Ashraf, Arif
;
Hameed, Irfan
;
Saeed, S. Amir
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010
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