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~person:"Dosquet, Frédéric"
~person:"Loureiro, Sandra Maria Correia"
~person:"Quintanilla, Claudia"
~subject:"Social web"
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Dosquet, Frédéric
Loureiro, Sandra Maria Correia
Quintanilla, Claudia
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International journal of consumer studies
5
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ECONIS (ZBW)
5
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
4
When eWOM becomes cynical
Amezcua, Bernardo
;
Quintanilla, Claudia
- In:
International journal of consumer studies
40
(
2016
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
Saved in:
5
Share, like and achieve : the power of Facebook to reach health-related goals
Peña, Alicia de la
;
Quintanilla, Claudia
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 495-505
Persistent link: https://www.econbiz.de/10011446247
Saved in:
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