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~person:"Douglas, Susan P."
~person:"Walsh, Gianfranco"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
36
International marketing
28
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
18
Germany
18
Marketing
17
Marketing management
17
Marketingmanagement
17
Marktforschung
14
Market research
13
Brand management
11
Markenführung
11
USA
10
United States
10
Corporate reputation
9
Firmenimage
9
Social Web
9
Social web
9
Customer satisfaction
8
Customer service
8
Kundenservice
8
Kundenzufriedenheit
8
Theorie
8
Theory
8
Electronic Commerce
7
Globalisierung
7
Globalization
7
Marketing theory
7
Marketingtheorie
7
Viral marketing
7
Virales Marketing
7
Dienstleistungsqualität
6
E-commerce
6
Online-Marketing
6
Service quality
6
Brand
5
Dienstleistungssektor
5
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Undetermined
13
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Article
54
Book / Working Paper
7
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Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
13
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13
Reprint
4
Hochschulschrift
1
Konferenzschrift
1
Lehrbuch
1
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1
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1
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1
Übersichtsarbeit
1
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Language
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English
48
German
13
Author
All
Douglas, Susan P.
Walsh, Gianfranco
Han, Heesup
70
Mattila, Anna S.
50
Swoboda, Bernhard
49
Loureiro, Sandra Maria Correia
47
Wiedmann, Klaus-Peter
47
Herrmann, Andreas
46
Huber, Frank
46
Phau, Ian
42
Bauer, Hans H.
41
Czinkota, Michael R.
41
Verhoef, Peter C.
41
Kumar, V.
39
Gierl, Heribert
38
Hollebeek, Linda D.
38
Bang, Nguyen
37
Homburg, Christian
37
Kotabe, Masaaki
37
Schramm-Klein, Hanna
37
Vrontis, Demetris
37
Grewal, Dhruv
36
Ko, Eunju
35
Melewar, T. C.
34
Pelsmacker, Patrick de
34
Sheth, Jagdish N.
34
Usman, Osly
34
Dwivedi, Yogesh Kumar
33
Meffert, Heribert
33
Rajagopal
33
Bagozzi, Richard P.
32
Diamantopoulos, Adamantios
32
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Sander, Matthias
29
Romaniuk, Jenni
28
Laroche, Michel
27
Sarkar, Abhigyan
27
Steenkamp, Jan-Benedict E. M.
27
Balaji, M. S.
26
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Institution
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American Marketing Association
1
Summer Educators' Conference <1987, Toronto>
1
Published in...
All
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of international marketing
4
International marketing ; Vol. 1
3
European management journal
2
Journal of service research : JSR
2
AMA educators' proceedings
1
Academy of Management journal : AMJ
1
Best practices in international marketing
1
Effects of globalization on the firm
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Gabler Edition Wissenschaft
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Japan and the world economy : international journal of theory and policy
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
McGraw-Hill series in marketing
1
Prentice-Hall international Editions
1
Prentice-Hall international Series in management
1
Psychology & marketing
1
Series / American Marketing Association
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The journal of product & brand management
1
The past, present and future of international business & management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
60
USB Cologne (EcoSocSci)
1
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1
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
2
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
3
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
Convergence and divergence : developing a semiglobal
marketing
strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
6
Global
marketing
strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
7
Reassessing global
marketing
strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
8
Guidelines for developing international
marketing
strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
9
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
10
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
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