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~person:"Douglas, Susan P."
~person:"Zentes, Joachim"
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International marketing
29
Internationales Marketing
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Douglas, Susan P.
Zentes, Joachim
Pelsmacker, Patrick de
58
Gierl, Heribert
52
Eisend, Martin
48
Taylor, Charles Raymond
48
Okazaki, Shintaro
37
Dens, Nathalie
32
Kaiser, Harry M.
30
Mueller, Barbara
28
Huh, Jisu
27
Septianto, Felix
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Yoon, Sukki
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Dahlén, Micael
26
Diehl, Sandra
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Yoon, Hye Jin
26
Reijmersdal, Eva A. van
25
Stafford, Marla Royne
25
Tucker, Catherine
25
Bellman, Steven
24
Reid, Leonard N.
24
Terlutter, Ralf
24
Dwivedi, Yogesh Kumar
23
Samiee, Saeed
23
Ford, John B.
22
Laroche, Michel
22
Pitt, Leyland F.
22
Rosengren, Sara
22
Skiera, Bernd
22
Diamantopoulos, Adamantios
21
Law, Chun Hung Roberts
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Manrai, Ajay K.
21
Goldfarb, Avi
20
Malthouse, Edward C.
20
Wilbur, Kenneth C.
20
Chan, Kara
19
Choi, Yung Kyun
19
Esch, Franz-Rudolf
19
Hudders, Liselot
19
Ko, Eunju
19
Koslow, Scott
19
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International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of business research : JBR
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Best practices in international marketing
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Japan and the world economy : international journal of theory and policy
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Psychology & marketing
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
31
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1
The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie
;
Broderick, Amanda J.
;
Douglas, …
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Saved in:
2
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
3
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
4
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
5
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
6
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
7
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
8
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
9
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
10
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
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