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~person:"Downey, Hilary"
~person:"Galamba Marreiros, Cristina"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Directory"
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Relationship marketing
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Journal of service research
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ECONIS (ZBW)
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Consumers on the job : contextualization crafting in
expert
services
Azzari, Courtney Nations
;
Anderson, Laurel
;
Mende, Martin
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
Saved in:
2
Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
Saved in:
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