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~person:"Drèze, Xavier"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
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4
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Drèze, Xavier
Bijmolt, Tammo H. A.
13
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9
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Harvard business review on retailing and merchandising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Marketing - wie Sie Kunden gewinnen und halten
1
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ECONIS (ZBW)
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1
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
2
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
3
Your loyalty program is betraying you
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Harvard business review on retailing and merchandising
,
(pp. 121-144)
.
2008
Persistent link: https://www.econbiz.de/10003778443
Saved in:
4
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
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