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~person:"Dreßler, Kristina"
~person:"Helm, Roland"
~person:"Ruhland, Johannes"
~subject:"Innovation diffusion"
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Innovation diffusion
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Theorie
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Consumer behaviour
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Innovation
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Messung
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Supplier relationship management
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Balanced Scorecard
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Beziehungsmarketing
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Business start-up
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Comparison
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Elderly people
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Innovationsdiffusion
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Innovationsmanagement
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Market research
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Marketing
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Marktforschung
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Multinationales Unternehmen
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Dreßler, Kristina
Helm, Roland
Ruhland, Johannes
Landschulze, Sebastian
2
Frenzel Baudisch, Alexander
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Grupp, Hariolf
1
Möller, Michael
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Rosenbusch, Jana
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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ECONIS (ZBW)
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Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
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2
Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
-
2010
Persistent link: https://www.econbiz.de/10003932905
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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
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