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~person:"Drengner, Jan"
~person:"Vargo, Stephen L."
~subject:"Relationship marketing"
~subject:"Services"
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Search: subject_exact:"Service-Dominant Logic"
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Drengner, Jan
Vargo, Stephen L.
Lusch, Robert F.
11
Edvardsson, Bo
9
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Ng, Irene
4
Polese, Francesco
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Anke, Jürgen
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Baglieri, Enzo
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Alexander Joseph Ibnu Wibowo
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European journal of marketing : EJM
2
Journal of business market management : jbm
2
Journal of the Academy of Marketing Science
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Die Betriebswirtschaft : DBW
1
Handbook of service science ; [Vol. 1]
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ECONIS (ZBW)
18
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1
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
-
2014
Unter Rückgriff auf ausgewählte Prämissen der Service-Dominant Logic (SDL) werden die Erkenntnisse der etablierten modernen und der soziokulturellen Markenforschung strukturiert. Da die SDL eine Integration dieser Ansätze ermöglicht, entsteht eine neue, holistische Perspektive auf das...
Persistent link: https://www.econbiz.de/10014162626
Saved in:
2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
6
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
7
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung
Drengner, Jan
;
Jahn, Steffen
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009727057
Saved in:
8
Customer Management aus Sicht der Service-Dominant Logic : Herausforderungen und Handlungsempfehlungen
Drengner, Jan
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 45-65)
.
2011
Persistent link: https://www.econbiz.de/10009426311
Saved in:
9
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
10
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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