//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Drengner, Jan"
~subject:"Advertising effects"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Event marketing
17
Event-Marketing
17
Deutschland
7
Germany
7
Beziehungsmarketing
4
Relationship marketing
4
Big event
3
Consumer behaviour
3
Emotion
3
Event
3
Großveranstaltung
3
Konsumentenverhalten
3
Veranstaltung
3
Brand image
2
Controlling
2
Customer satisfaction
2
Kundenzufriedenheit
2
Learning psychology
2
Lernpsychologie
2
Management control
2
Markenimage
2
Social Web
2
Social web
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Tourism industry
2
Tourismuswirtschaft
2
Brand management
1
Crowding
1
Customer value
1
Definition
1
Dienstleistungssektor
1
Digital platform
1
Digitale Plattform
1
Dresden
1
Estimation
1
Event sector
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Drengner, Jan
Baños-Pino, José
1
Bendtsen, Lars
1
Bhattacharya, Abhi
1
Choi, Jiwon
1
Davis, John A.
1
Deitz, George
1
Doyle, Jason P.
1
Faramarzi, Ashkan
1
Fransen, Marieke L.
1
Funk, Daniel C.
1
Gartz, Sebastian
1
Grønholdt, Lars
1
Han, Sangpil
1
Hesse, Josef
1
Jensen, Martin Juul
1
Jeong, EunHa
1
Kim, Hyunchil
1
Lee, Ki-young
1
Martensen, Anne
1
Mau, Gunnar
1
Myers, Susan D.
1
Möller-Hergt, Gustavo
1
Nguyen Dinh Toan
1
Olson, Eric D.
1
Pentecost, Robin D.
1
Puente, Victor
1
Péred, Levi
1
Rodríguez, Plácido
1
Rompay, Thomas J. L. van
1
Salzmann, Ralph
1
Schlesinger, Torsten
1
Schmidt-Stohn, Olaf
1
Schmitt, Bernd
1
Shao, Xiaolong
1
Silberer, Günter
1
Stafford, Marla Royne
1
Stipp, Horst
1
Teixeira, Thales S.
1
Weihe, Kerstin
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan
;
Zanger, Cornelia
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->