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~person:"Dresch, Kai-Michael"
~person:"Huang, Ming-Hui"
~subject:"Relationship marketing"
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Relationship marketing
Dienstleistung
16
Services
12
Dienstleistungssektor
9
Service industry
9
Modularisierung
6
Modularity
6
Dienstleistungsqualität
5
Service quality
5
Beziehungsmarketing
4
Koordination
4
Competitive strategy
3
Dienstleistungsmarketing
3
Services marketing
3
Theorie
3
Theory
3
Wettbewerbsstrategie
3
Artificial intelligence
2
Brand growth
2
Brand management
2
Consumer behaviour
2
Coordination
2
Design Structure Matrix
2
Dienstleistungsbetrieb
2
Dynamic multivariate panel model
2
Konsumentenverhalten
2
Künstliche Intelligenz
2
Markenführung
2
Modularprinzip
2
Production management
2
Produktionswirtschaft
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
artificial intelligence
2
machine learning
2
service research priorities
2
stakeholders
2
transformative service research
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Dresch, Kai-Michael
Huang, Ming-Hui
Stauss, Bernd
8
Bruhn, Manfred
7
Corsten, Hans
5
Edvardsson, Bo
5
Gustafsson, Anders
5
Jaakkola, Elina
5
McColl-Kennedy, Janet R.
5
Bitner, Mary Jo
4
Gremler, Dwayne D.
4
Grönroos, Christian
4
Vargo, Stephen L.
4
Witell, Lars
4
Benoit, Sabine
3
Gouthier, Matthias H. J.
3
Helkkula, Anu
3
Lusch, Robert F.
3
Reichwald, Ralf
3
Russell-Bennett, Rebekah
3
Rust, Roland T.
3
Stuhlmann, Stephan
3
Walsh, Gianfranco
3
Zeithaml, Valarie A.
3
Aarikka-Stenroos, Leena
2
Aggarwal, Himanshu
2
Aksoy, Lerzan
2
Alkire, Linda
2
Ballantyne, David
2
Benkenstein, Martin
2
Bruce, Helen L.
2
Carbonell, Pilar
2
Choi, Laee
2
Coenen, Christian
2
Dev, Chekitan S.
2
Dous, Malte
2
Dunkel, Wolfgang
2
Falk, Tomas
2
Faßnacht, Martin
2
Femić-Radosavović, Bojana
2
Furrer, Olivier
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
1
Schriften zum Produktionsmanagement
1
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ECONIS (ZBW)
4
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Wettbewerbsstrategische Grundorientierungen für Dienstleistungsunternehmungen : Entwurf und Konkretisierung eines integrativen Konzeptes
Corsten, Hans
-
2004
Persistent link: https://www.econbiz.de/10013419521
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