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~person:"Drollinger, Tanya"
~person:"Sasser, Sheila L."
~subject:"Advertising effects"
~subject:"Großbritannien"
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Advertising effects
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Drollinger, Tanya
Sasser, Sheila L.
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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ECONIS (ZBW)
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When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
2
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
3
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
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